AEP Ohio

AEP Ohio is a division of American Electric Power, one of the largest electric utilities in the United States and ranked on Fortune magazine's 2017 World's Most Admired Companies list in the electric and gas utilities sector.

Role: Art Direction / Design for Alpha Marketing agency

  • B2B Energy Efficiency Campaign
  • Integrated campaign: print and email marketing (21st Annual Communicator Awards)
  • Business Areas: K-12 Schools, Universities, Hospitals, Industry, Retail, and Government

AEP Ohio Energy Intelligence Camapign

AEP Ohio Energy Intelligence Camapign Marketing

The rebranding and launch of Bid4efficiency, AEP Ohio's online reverse auction where business participants bid on incentives (ranging from $25,000 to $1,000,000) to complete energy-efficiency projects based on a $/kWh saved. The success of the program is important in reducing incentive costs by 60%.

AEP Ohio Bid4efficiency Logo and Style Guide Design

Bid4efficiency Rebradnding