Fli: In-Flight assistant

Business, Bleisure or Vacation? How you travel is not one-size-fits all. We observe that there is only one in-flight entertainment system that does not serve a traveller's individual needs to control their environment, food, and media interests.
How might we design a personalized in-flight assistant that enhances and connects your travel experience from departure to destination.


  • Environmental Design
  • UX Strategy, Brand + UI Visual Design
  • Voice Interactions

"I want my flight to be a part of my travel experience."

FLI is a personalized in-flight assistant for passengers that enhances their travel experience.

Fli, in-flight assistant, ux, product design, travel