Scoopick, a uniquely-designed dog waste bag, needed a brand refresh for its product relaunch. A new identity was designed to connect with today's "pet parents" on both cuteness and innovation.
Project Length: 4 Weeks
Brand Identity Design
Brand Relaunch: In 2016, $14.71 billion was spent on pet supplies in the U.S. (According to the American Pet Products Association). For this product relaunch, The brand identity was introduced in 2017 across a new e-commerce website and social media channels.