Role: Brand Identity Design
ScooPick, a uniquely-designed dog waste bag, needed a brand refresh for its product relaunch. A new identity was designed to connect with today's "pet parents" on both cuteness and innovation.
Brand Relaunch: In 2018, $16 billion was spent on pet supplies in the U.S. (According to the American Pet Products Association). For this product relaunch, The brand identity was introduced across a Direct-to-Customer website and social media channels.