Role: Brand Identity Design
The Smart Parents Guide brings an evidence-based perspective to parenting books from Internationally Board Certified Lactation Consultant and Baby Care Expert, Jennifer Ritchie. The first title launch focuses on breastfeeding. The identity design system was developed along with the book cover design and website launch.
According to the CDC, 58% of Infants are breastfed at 6 months and drops to 35% at 12 months. The Smart Parents Guide to Breastfeeding provides evidence-based solutions and support to parents to help improve breastfeeding longer, since the national guidelines recommend exclusive breastfeeding for the first 6 months and continued breastfeeding for at least the first year. This book "is a Lactation Consultant, in a cute little package" - with the purpose of being a go-to guide for parents rather than endless internet searches.
Book Launch: The book was published in July 2020, and is available internationally in both print and digital formats. The book has been featured on-air in the U.S. and Canada.