Role: Branding Identity System and Retail Packaging Design
The Showroom Pasadena was designed to create an intimate shopping experience for luxury fashion consignment. The brand identity expresses the minimal spatial quality of the boutique. The tagline, Curated Designer Resale, communicates a "pre-loved" approach to pairing luxury fashion with a recycled / sustainability mindset.
Launched in 2014, the retail identity created a visual marker across customer applications — from the physical store to e-commerce, social media, stationery, and packaging. The logo elicited discovery of the boutique's unique experience by people who simply walked by.