Creating Meaningful Brand Engagements for Businesses and Consumers.
Skilled in developing brand design strategies and solutions, Renée has gained multi-disciplinary experience working with emerging and global brands. "Brand Relevancy is the foundation for a brand's relationship with its customers. It begins with values and innovation – knowing your audience, and providing products and meaningful user engagements that enhance their lives. I bring that knowledge and awareness in aligning design and business strategies."
IDENTITY + BRANDING
Strategic brand development processes including visual language creation, tagline, style guidelines, and consumer engagement touchpoint applications.
Packaging design concepts, graphics, and systems for skincare, health, retail, and apparel. Luxury and private label products. Experience with sustainable paper and printing solutions.
PHOTOGRAPHY ART DIRECTION
Creating a brand's visual story. Collaboration with the client and photographer, concepting for product and model shots, casting and location reviews, and set and location shoots.
UX methodology and experience strategy including: discovery, user research, modeling, experience journey, site maps, user flows, wireframes, and prototypes.