Role: Environmental Design Study with UX Strategy, Brand + UI Visual Design, and Voice Interactions

Business, Bleisure or Vacation? How you travel is not one-size-fits-all. We observe that there is only one in-flight entertainment system that does not serve a traveller's individual needs to control their environment, food, and media interests.

How might we design a personalized in-flight assistant that enhances and connects your travel experience from departure to destination.

RESULT
"I want my flight to be a part of my travel experience."

FLI is a personalized in-flight assistant for passengers that enhances their travel experience.