Role: Brand Identity and Book Cover Design

The Smart Parents Guide brings an evidence-based perspective to parenting books from Internationally Board Certified Lactation Consultant and Baby Care Expert, Jennifer Ellis. The first title launch focuses on infant feeding. The identity design system was developed along with the book cover design.

RESULT
The Smart Parents Guide to Feeding Your Baby provides evidence-based solutions and support to parents, since there is no one-size-fits-all answer. This book will give you the tools and scientific research to decide if you should breastfeed, bottle feed, formula feed, or all of the above.
Book Launch: The book was published in March 2023, and is available internationally in both print and digital formats.