Role: Identity and Branding Design for Infant Probiotic
Tummy Delight™ was created by Jennifer Ritchie, an Internationally Board Certified Lactation Consultant and founder of Milkalicious. In her practice, Jennifer was seeing a large portion of not only breastfed infants but also formula-fed infants suffering from colic and GI issues. This led to her development of Tummy Delight.
Tummy Delight™ was launched to offer an infant dietary supplement as a natural, liquid-based probiotic. The brand identity design was utilized across the product packaging, marketing, and website.