AEP Ohio is a division of American Electric Power, one of the largest electric utilities in the United States and ranked on Fortune magazine's 2019 World's Most Admired Companies list in the electric and gas utilities sector.
Role: Art Direction / Design for Alpha Marketing Agency
Bid4Efficiency: B2B Energy Efficiency Online Auction
Led the creative direction for the Rebranding of Bid4Efficiency, an online reverse auction for financial incentives aimed at large commercial and industrial energy efficiency projects.
The rebranding was utilized across the marketing of the program launch and the online auction website. Since the program rebranding launch, auction winners were awarded over $2.6 million in potential rebates for projects installed just in 2019.