Role: Art Direction / Design for Alpha Marketing Agency
ENERGY INTELLIGENCE: B2B Energy Efficiency Integrated Campaign
Led the creative direction for the campaign, Energy Intelligence, to educate and promote energy-efficiency incentives to business customers in: K-12 Schools, Universities, Hospitals, Industry, Retail, and Government.
The campaign was initially launched with 3 segments across print and email marketing, and then expanded to 3 more segments with print brochures. The campaign was recognized with a 21st Annual Communicator Award.